- New visual identity (logo, colors, typography, etc.)
- Logo reveral video (in collaboration with ID Grafisk)
- Brandguide & Branguide video
- Strategic Brand Consulting
Back then, Colombi was still known as Colombi Creations - a name and look that no longer reflected the direction, ambition, or quality of the work we were doing. The goal was to build a brand that felt warm, confident, and timeless - and most importantly, capable of growing with the business.
We began by clarifying who we were, following Michael Johnsons Branding In Five and a Half Steps
Why are we here? What makes us different? What do we do and how do we do it? What's our ambition? This foundation shaped everything from the tone of voice to the visual expression.
We began by clarifying who we were, following Michael Johnsons Why are we here? What makes us different? What do we do and how do we do it? What's our ambition? This foundation shaped everything from the tone of voice to the visual expression.
Every element of the identity is designed to feel deliberate, adaptable, and rooted in meaningful strategy. It’s design that earns attention by being thoughtful, not loud.
Our goal was for the identity to be bold, yet minimalistic & elegant.
The symbol merges the letters “CO” with the infinity form - symbolizing continuity and connection. Every letter is custom drawn for this unique mark. The exploration was excessive - no stone was left unturned.
We paired the logo with Neue Montreal and Lato for a minimal yet elegant feel. For color we decided on a soft gradient system with a touch of passion/warmth to add depth and interest without competing with the content.
