- New Visual Identity (Logo, Typography & Layouts)
- Brandguide (In collaboration with Mathilde Støjholm)
- Strategic Brand Consulting
Markable had outgrown their former identity - needing a clearer, more distinct and broader identity to position themselves properly in competetive waters.
We began by interviewing the team, guided by Michael Johnsons Branding In Five and a Half Steps. This deep dive, informed design decisions for the visual identity.
With the information from the deep dive we created and presented 3 moodboards with different design directions. A direction was chosen and from there we went to the drawing board and shortly after presented a couple different approaches their new identity informed by the deep dive and moodboard direction.
After a few adjustments the new identity was approved.
Our goal was to shape a brand that matched Markable’s strategic mindset: smart, human, and sharply focused on making businesses more memorable.
The result is a confident, approachable identity that reflects Markable’s role as both advisor and creative partner. The logotype is clean and distinctive, designed to feel equally at home in corporate boardrooms and on fast-moving social feeds. A modern color palette helps the content shine, while the typography balances clarity with character.
Markable’s new brand is built to earn trust and signal expertise
